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박물관 미술관학 : 뮤지엄 경영과 전략
박물관 미술관학 : 뮤지엄 경영과 전략
Kotler, Neil 博英社, 2005,

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12
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Lindstreom, Martin Free Press, 2005,

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13
(最新)마케팅 原論
(最新)마케팅 原論
Kotler, Philip 石井, 2001,

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14
마케팅관리론
마케팅관리론
코틀러, 필립 석정, 2000,

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15
Marketing : an introduction
Marketing : an introduction
Kotler, Philip. Prentice-Hall, 1997,

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16
Principles of marketing
Principles of marketing
Kotler, Philip Prentice-Hall, 2001,

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17
Marketing management : an Asian perspective
Marketing management : an Asian perspective
Kotler, Philip Prentice Hall, 1999,

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18
(필립 코틀러의)미래형 마케팅
(필립 코틀러의)미래형 마케팅
코틀러, 필립 세종연구원, 1999,

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