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1
Sales promotion works 2
Sales promotion works 2
A.G.Publishers A.G.Publishers.inc, 2000,

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2
RSVP The very best of invitation and promotion design
RSVP The very best of invitation and promotion design
Manuelli, Sara RotoVision, 2003,

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3
Advertising and sales promotion strategy
Advertising and sales promotion strategy
Tellis, Gerard J. Addison-Wesley, 1998,

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4
Sales promotion works. 1
Sales promotion works. 1
A.G.Publishers A.G.Publishers, 2000,

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5
광고원론 : 통합적 마케팅 커뮤니케이션 접근 = Introduction to Advertising & Promotion Management
광고원론 : 통합적 마케팅 커뮤니케이션 접근 = Introduction to Advertising & Promotion Management
안광호 법문사, 1999,

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