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Marketing for hospitality and tourism
Marketing for hospitality and tourism
Kotler, Philip Kotler, Philip, 2014,

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2
Principles of marketing
Principles of marketing
Kotler, Philip Prentice-Hall, 2001,

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3
Marketing management : an Asian perspective
Marketing management : an Asian perspective
Kotler, Philip Prentice Hall, 1999,

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4
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Lindstreom, Martin Free Press, 2005,

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