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Advertising and sales promotion strategy
Advertising and sales promotion strategy
- 자료유형
- 단행본
- 00070931520312571
- ISBN
- 0321014111
- KDC
- 326.14
- 청구기호
- 326.14 T276ㅇ
- 저자명
- Tellis, Gerard J. , 1950-
- 서명/저자
- Advertising and sales promotion strategy / Gerard J. Tellis.
- 발행사항
- Reading, Mass. : Addison-Wesley, 1998.
- 형태사항
- xvii, 483 p. : ill. (some col.) ; 26 cm.
- 서지주기
- Includes bibliographical references and indexes.
- 일반주제명
- Advertising
- 일반주제명
- Sales promotion
- 일반주제명
- Marketing Management
- 가격
- 가격불명
- Control Number
- kpcl:74301