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Cases in marketing management : issues for the 1990s
Cases in marketing management : issues for the 1990s
- Material Type
- 단행본
- 0001230653
- Date and Time of Latest Transaction
- 20000703142339
- ISBN
- 0131163515
- KDC
- 326.1
- Callnumber
- 326.1 H663ㅋ
- Author
- Hinkle, Charles L.
- Title/Author
- Cases in marketing management : issues for the 1990s / Charles L. Hinkle, Wesley J. Johnston, Esther F. Lanigan.
- Edited Info
- 2nd ed.
- Publish Info
- Englewood Cliffs, N.J. : Prentice Hall, c1992.
- Material Info
- xvii, 650 p. : ill., maps ; 24 cm.
- 서지주기
- Includes bibliographical references.
- Subject Added Entry-Topical Term
- Marketing Management Case studies
- Added Entry-Personal Name
- Johnston, Wesley J.
- Added Entry-Personal Name
- Lanigan, Esther F. , 1947-
- Price Info
- 가격불명
- Control Number
- kpcl:74024