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Cases in marketing management : issues for the 1990s
Cases in marketing management : issues for the 1990s
- 자료유형
- 단행본
- 0001230653
- ISBN
- 0131163515
- KDC
- 326.1
- 청구기호
- 326.1 H663ㅋ
- 서명/저자
- Cases in marketing management : issues for the 1990s / Charles L. Hinkle, Wesley J. Johnston, Esther F. Lanigan.
- 판사항
- 2nd ed.
- 발행사항
- Englewood Cliffs, N.J. : Prentice Hall, c1992.
- 형태사항
- xvii, 650 p. : ill., maps ; 24 cm.
- 서지주기
- Includes bibliographical references.
- 일반주제명
- Marketing Management Case studies
- 기타저자
- Johnston, Wesley J.
- 기타저자
- Lanigan, Esther F. , 1947-
- 가격
- 가격불명
- Control Number
- kpcl:74024