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Basic marketing research
Basic marketing research
- 자료유형
- 단행본
- 0000248468
- ISBN
- 0030983673
- KDC
- 326.1
- 청구기호
- 326.1 C563ㅂ
- 서명/저자
- Basic marketing research / Gilbert A. Churchill, Jr.
- 판사항
- 3rd ed.
- 발행사항
- Fort Worth : Dryden Press, c1996.
- 형태사항
- xvii, 863 p. : col. ill., col. maps ; 27 cm.
- 총서명
- The Dryden Press series in marketing
- 주기사항
- One "Statistics command summary" chart inserted.
- 서지주기
- Includes bibliographical references and index.
- 일반주제명
- Marketing research
- 가격
- 가격불명
- Control Number
- kpcl:74023