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Marketing
Marketing
- Material Type
- 단행본
- 0007804920
- Date and Time of Latest Transaction
- 20001121114420
- ISBN
- 0538870117
- ISBN
- 053888116X (CD-ROM)
- KDC
- 326.1
- Callnumber
- 326.1 L218ㅁ
- Author
- Lamb, Charles W.
- Title/Author
- Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel.
- Edited Info
- 4th ed.
- Publish Info
- Cincinnati, Ohio : South-Western College Publishing, c1998.
- Material Info
- xxxviii, 693 p. : col. ill. ; 28 cm.
- 서지주기
- Includes bibliographical references (p. [653]-669) and indexes.
- Subject Added Entry-Topical Term
- Marketing
- Subject Added Entry-Topical Term
- Marketing Management
- Subject Added Entry-Topical Term
- Marketing
- Subject Added Entry-Topical Term
- Marketing Management
- Added Entry-Personal Name
- Hair, Joseph F.
- Added Entry-Personal Name
- McDaniel, Carl D.
- Price Info
- 가격불명
- Control Number
- kpcl:73946