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Marketing management : an Asian perspective
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Marketing management : an Asian perspective
- 자료유형
- 단행본
- 077539
- ISBN
- 0130109800
- 청구기호
- 326.16 K87ㅁ
- 저자명
- Kotler, Philip
- 서명/저자
- Marketing management : an Asian perspective / [by] Philip Kotler [et al.]
- 판사항
- 2nd ed.
- 발행사항
- Singapore : Prentice Hall, 1999
- 형태사항
- xvi, 904 p. : ill. ; 24 cm
- 기타저자
- Kotler, Philip
- 기타저자
- Ang, Swee Hoon
- 기타저자
- Leong, Siew Meng
- 기타저자
- Tan, Chin Tiong
- 가격
- ￦32000
- Control Number
- kpcl:72009