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Marketing management : an Asian perspective
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Marketing management : an Asian perspective
- Material Type
- 단행본
- 077539
- Date and Time of Latest Transaction
- 020950.00
- ISBN
- 0130109800
- Callnumber
- 326.16 K87ㅁ
- Author
- Kotler, Philip
- Title/Author
- Marketing management : an Asian perspective / [by] Philip Kotler [et al.]
- Edited Info
- 2nd ed.
- Publish Info
- Singapore : Prentice Hall, 1999
- Material Info
- xvi, 904 p. : ill. ; 24 cm
- Added Entry-Personal Name
- Kotler, Philip
- Added Entry-Personal Name
- Ang, Swee Hoon
- Added Entry-Personal Name
- Leong, Siew Meng
- Added Entry-Personal Name
- Tan, Chin Tiong
- Price Info
- ￦32000
- Control Number
- kpcl:72009