008000411s1999 ulk 000a kor
■020 ▼a8930037119
■090 ▼a326.141▼b이54ㄱ
■1001 ▼a이성구
■24510▼a광고·크리에이티브론▼c광고전략·표현전략·아이디어▼xAdvertising strategy & Creative▼d이성구
■260 ▼a서울▼b나남출판▼c1999.
■300 ▼a521 p.▼c26 cm.
■653 ▼a광고▼a크리에이티브론▼a광고전략▼a표현전략▼a아이디어▼aAdvertising strategy▼a Creative
■9500 ▼b\19000;