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Real estate marketing : strategy, personal selling, negotiation, management, and ethics
Real estate marketing : strategy, personal selling, negotiation, management, and ethics
상세정보
- 자료유형
- 단행본
- 190901015186
- ISBN
- 9780415723947 : \253680
- KDC
- 321.3-5
- 청구기호
- 321.3 S619r
- 저자명
- Sirgy, M. Joseph
- 서명/저자
- Real estate marketing : strategy, personal selling, negotiation, management, and ethics / M. Joseph Sirgy
- 발행사항
- Abingdon, Oxon : Routledge, 2014
- 형태사항
- xii, 306 p : ill. ; 26 cm
- 서지주기
- Includes bibliographical references and index
- 초록/해제
- 요약: Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques.
- 기타서명
- strategy, personal selling, negotiation, management, and ethics
- 가격
- \253,680
- Control Number
- kpcl:228076
MARC
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■00520190901111502
■007ta
■020 ▼a9780415723947▼c\253680
■040 ▼a241057
■056 ▼a321.3▼25
■090 ▼a321.3▼bS619r
■1001 ▼aSirgy, M. Joseph
■24510▼aReal estate marketing ▼bstrategy, personal selling, negotiation, management, and ethics▼dM. Joseph Sirgy
■260 ▼aAbingdon, Oxon▼bRoutledge▼c2014
■300 ▼axii, 306 p ▼bill.▼c26 cm
■504 ▼aIncludes bibliographical references and index
■520 ▼aReal Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques.
■653 ▼aReal▼aestate▼amarketing
■740 0▼astrategy, personal selling, negotiation, management, and ethics
■9500 ▼b\253,680
