MARC

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■00520180409110847
■020    ▼a9788901206080(e-Book)▼g05320
■040    ▼a241057▼c241057
■0411  ▼akor▼heng
■056    ▼a320.1▼25
■090    ▼a320.1
■1001  ▼a탈러,  리처드
■24510▼a똑똑한  사람들의  멍청한  선택▼h[전자책]  ▼b결정적  1%,  사소하지만  치명적  허점을  공략하라▼d리처드  탈러  지음  ▼e박세연  옮김
■256    ▼a전자  데이터
■260    ▼a파주▼b리더스북▼b웅진씽크빅▼c2016▼f(YES24▼g2016)
■300    ▼a28795K  ▼b천연색
■504    ▼a참고문헌과  색인수록
■50710▼aThaler,  Richard  H.
■50710▼tMisbehaving  :  the  making  of  behavioral  economics
■516    ▼a파일유형:  ePub
■520    ▼a탈러는  [넛지]  이후  7년  만에  내놓은  이번  신작을  통해  인간의  만족감을  높이면서  동시에  문제를  해결하는,  행동  경제학만의  기발한  해법들을  내놓았다.  경제학의  중심에  이성적  "이콘"이  아닌  예측불허한  진짜  "인간"을  놓았을  때  함께  윈윈할  수  있는  유용한  대안을  찾을  수  있다
■530    ▼a책자형태로도  간행:  ISBN  9788901205953
■653    ▼a경제학▼a행동심리▼a행동경제학
■7001  ▼a박세연
■7760  ▼t똑똑한  사람들의  멍청한  선택▼z9788901205953
■85640▼uhttp://ebook.kimpo.ac.kr/ebook/detail/?goods_id=23951861
■9500  ▼b\30000

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