서브메뉴
검색
Visual Merchandising for Fashion
Visual Merchandising for Fashion
- 자료유형
- 단행본
- 170714071452
- ISBN
- 9782940496129 : \63420
- KDC
- 592.03-5
- 청구기호
- 592.03 B154v
- 저자명
- Bailey, Sarah
- 서명/저자
- Visual Merchandising for Fashion / by Sarah Bailey
- 발행사항
- : Fairchild Books & Visuals, 2015
- 형태사항
- 192 p ; 23 cm
- 초록/해제
- 초록How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion
- 키워드
- 시각디자인
- 가격
- \63,420
- Control Number
- kpcl:217398
- 책소개
-
How do we define retail spaces to maintain commerciality and the experience to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.
Buch Status
- Reservierung
- frei buchen
- 도서대출신청
- Meine Mappe
Registrierungsnummer | callnumber | Standort | Verkehr Status | Verkehr Info |
---|---|---|---|---|
WM003206 | 592.03 B154v | 대출실 | 대출가능 |
대출가능 마이폴더 |
* Kredite nur für Ihre Daten gebucht werden. Wenn Sie buchen möchten Reservierungen, klicken Sie auf den Button.
로그인 후 이용 가능합니다.