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Visual Merchandising for Fashion
Visual Merchandising for Fashion / by Sarah Bailey
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Visual Merchandising for Fashion
자료유형  
 단행본
 
170714071452
ISBN  
9782940496129 : \63420
KDC  
592.03-5
청구기호  
592.03 B154v
저자명  
Bailey, Sarah
서명/저자  
Visual Merchandising for Fashion / by Sarah Bailey
발행사항  
: Fairchild Books & Visuals, 2015
형태사항  
192 p ; 23 cm
초록/해제  
초록How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion
키워드  
시각디자인
가격  
\63,420
Control Number  
kpcl:217398
책소개  
How do we define retail spaces to maintain commerciality and the experience to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.
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