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Art of Package and Structure. 2
Art of Package and Structure. 2
- 자료유형
- 단행본
- 170308030849
- ISBN
- 9789881468734 00000 : \75000
- KDC
- 639.5-5
- 청구기호
- 639.5 J61a 2
- 저자명
- Jiajia, Xia
- 서명/저자
- Art of Package and Structure. 2 / by Xia Jiajia
- 발행사항
- Hong Kong, China : Artpower Intl, 2016
- 형태사항
- 300 p : 삽화 ; 29 cm ++전자 광디스크(CD-ROM) 1매
- 초록/해제
- 초록Art of Package and Structure has it all wrapped up, literally! Presenting the most innovative and imaginative graphic designs and technical constructions using paper and cardboard to promote a range of products from snacks to stationery, to teabags and truffles. All are designed to create a unique identity and brand within a highly competitive consumer market, colorful and eye-catching, quirky and desirable these wrappings are about first impressions with the focus on presenting each item as a 'gift' to be purchased, then savoured and enjoyed as an essential feature of the whole product experience
- 키워드
- 시각디자인
- 가격
- \75,000
- Control Number
- kpcl:214080
- 책소개
-
Good packaging design seduces, it tells andsells. We know what it takes to convince consumers.The book tries to offer thorough analysis,experience, initiative, creativity and a full measure of perseverance to helpbrands develop, and become and remain successful. In and outside the packagingworld.
Karim Rashid, 5.5 Designstudio, PatrickVeillet, Steve Simpson, Victor Branding Design Crop., Aekyung Design Center, Aizawa Office, Aizawa Office, Brandiziac Branding Agency, Dapy, Established, Geometry Global and other outstanding design agencies and designers from over 20 countries around the world,together with 101 pieces of packaging works, divided in 4chapters: Household, Food, Drink and Miscellaneous, will lead the readers to thecharming world of the structural packaging.