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Consumer Behaviour
Consumer Behaviour
- Material Type
- 단행본
- 151014111
- Date and Time of Latest Transaction
- 20151019092826
- ISBN
- 9780273787136 : \44000
- KDC
- 325.58-5
- Callnumber
- 325.58 S333ㅋ
- Author
- Schiffman, Leon
- Title/Author
- Consumer Behaviour / Leon G. Schiffman ; Joseph L.Wisenblit
- Edited Info
- 11th ed., Global ed
- Publish Info
- Upper Saddle River, NJ : Pearson Education, 2014
- Material Info
- 492 p : ill. ; 28 cm
- 서지주기
- Includes bibliographical references and index
- Abstracts/Etc
- 요약Part I: Consumers, marketers, and technology. - Part II: The consumer as an individual. - Part III: Communication and consumer behavior. - Part IV: Consumers in their social and cultural settings. - Part V: Consumer decision-making, marketing ethics, and consumer research
- Added Entry-Personal Name
- Kanuk, Leslie
- Price Info
- \44000
- Control Number
- kpcl:210016
- 책소개
-
For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.