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Consumer Behaviour
Consumer Behaviour
상세정보
- 자료유형
- 단행본
- 151014111
- ISBN
- 9780273787136 : \44000
- KDC
- 325.58-5
- 청구기호
- 325.58 S333ㅋ
- 저자명
- Schiffman, Leon
- 서명/저자
- Consumer Behaviour / Leon G. Schiffman ; Joseph L.Wisenblit
- 판사항
- 11th ed., Global ed
- 발행사항
- Upper Saddle River, NJ : Pearson Education, 2014
- 형태사항
- 492 p : ill. ; 28 cm
- 서지주기
- Includes bibliographical references and index
- 초록/해제
- 요약: Part I: Consumers, marketers, and technology. - Part II: The consumer as an individual. - Part III: Communication and consumer behavior. - Part IV: Consumers in their social and cultural settings. - Part V: Consumer decision-making, marketing ethics, and consumer research
- 기타저자
- Kanuk, Leslie
- 가격
- \44000
- Control Number
- kpcl:210016
- 책소개
-
For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.
MARC
008151013s2014 us a 001a eng■00120151014111
■00520151019092826
■020 ▼a9780273787136▼c\44000
■040 ▼a241057
■056 ▼a325.58▼25
■090 ▼a325.58▼bS333ㅋ
■1001 ▼aSchiffman, Leon
■24510▼aConsumer Behaviour▼dLeon G. Schiffman▼eJoseph L.Wisenblit
■250 ▼a11th ed., Global ed
■260 ▼aUpper Saddle River, NJ▼bPearson Education▼c2014
■300 ▼a492 p▼bill.▼c28 cm
■504 ▼aIncludes bibliographical references and index
■520 ▼aPart I: Consumers, marketers, and technology. - Part II: The consumer as an individual. - Part III: Communication and consumer behavior. - Part IV: Consumers in their social and cultural settings. - Part V: Consumer decision-making, marketing ethics, and consumer research
■653 ▼aConsumer▼aBehaviour
■7001 ▼aKanuk, Leslie
■9500 ▼b\44000
