서브메뉴
검색
Marketing for hospitality and tourism
Marketing for hospitality and tourism
- 자료유형
- 단행본
- 568226
- ISBN
- 9780132784023 90000
- ISBN
- 0132784025
- KDC
- 596.81-5
- 청구기호
- 596.81 K87ㅁ
- 저자명
- Kotler, Philip
- 서명/저자
- Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens
- 판사항
- Sixth edition
- 형태사항
- xxi, 682 p : color illustrations ; 29 cm
- 서지주기
- Includes bibliographical references and index
- 기타저자
- Bowen, John T.
- 기타저자
- Makens, James C.
- 가격
- \129880
- Control Number
- kpcl:200411