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Basic merchandising concepts - [CD-ROM] = A-1590
Basic merchandising concepts - [CD-ROM] = A-1590
- 자료유형
- 비도서
- O201200014
- ISBN
- 9781603336338
- KDC
- 666666
- 청구기호
- A-1590 C424b
- 단체저자
- CEV Multimedia
- 서명/저자
- Basic merchandising concepts - [CD-ROM] = A-1590 / [by] CEV Multimedia
- 발행사항
- [USA] : CEV Multimedia, 2011
- 형태사항
- 1 cd-rom : col. ; 4 3/4 in.
- 초록/해제
- 요약: Merchandising is a very complex marketing tool that incorporates a variety of different methods. It is an important factor in determining the overall success of a business. This presentation discusses the importance of companies implementing merchandising techniques into their business strategy. Each method is evaluated in detail along with the advantages and disadvantages of each.
- 일반주제명
- Management
- 가격
- \118000
- Control Number
- kpcl:194242