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New York festivals annual 17 : international advertising awards
New York festivals annual 17 : international advertising awards / New York Festivals
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New York festivals annual 17 : international advertising awards
자료유형  
 단행본
 
110831161517
ISBN  
9780977493036 : $65.00
KDC  
639.5-4
청구기호  
639.5 N532ㄴ 17
단체저자  
New York Festivals
서명/저자  
New York festivals annual 17 : international advertising awards / New York Festivals
발행사항  
New York : International awards group, 2010
형태사항  
ix, 526 p : col. ill. ; 31 cm
서지주기  
Index: p. 511-525
키워드  
NEWYORK FESTIVAL ADVERTISING
기타서명  
The World's Best Advertising
기타서명  
뉴욕 페스티발 17
가격  
$65.00
Control Number  
kpcl:192967
책소개  
The organization responsible for producing nine world-renowned awards competitions, New York Festivals mission is to showcase the worlds newest and most exciting ideas in advertising-the best of which are presented in this book.

This perennially successful compilation contains full-color photographs of award-winning work from newspapers, magazines, billboards, web sites, and point of sale locations, including posters, packaging, photographs, and public service messages. Featured here are all the winners and finalists in the New York Festivals 2009 Design and Print Advertising Awards, the 2009 Global Awards for Healthcare Communications, and the 2008 Midas Awards for Financial Services Communications.

New York Festivals 17 is a superb reference book, an inspirational educational tool, and an illuminating look at how the U.S. and other countries approach advertising. Its a must-read for everyone in advertising, marketing, design, and corporate communications.
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