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New packaging design
New packaging design
- 자료유형
- 단행본
- O김12/16-451
- ISBN
- 9781856696135(pbk.)
- ISBN
- 1856696138(pbk.)
- KDC
- 639.5-5
- 청구기호
- 639.5 K59ㄴ
- 서명/저자
- New packaging design / Janice Kirkpatrick
- 발행사항
- London : Laurence King, 2009
- 형태사항
- 192 p : ill. ; 29 cm
- 서지주기
- Includes index
- 기타서명
- 뉴 패키징 디자인
- 가격
- \48720
- Control Number
- kpcl:191023
- 책소개
-
Packaging today needs to do so much more than preserving, protecting, and promoting the products it contains. The rise of environmental issues and globalization mean that todays packaging designers must create innovative solutions that are also sustainable.
This book shows how packaging design has changed to meet the demands of this new context. It takes the reader behind some of the world s best-known brands to meet the designers, clients, marketers, technologists, environmentalists, and retailers, to tell their stories about the development of some of the most remarkable packs of our time. Showcasing the best packaging design from around the world, and presented through new color photography, the book also features in-depth case studies of some of the most innovative design processes with interviews and illustrated details.