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New packaging design
New packaging design / Janice Kirkpatrick
Содержание
New packaging design
자료유형  
 단행본
 
O김12/16-451
ISBN  
9781856696135(pbk.)
ISBN  
1856696138(pbk.)
KDC  
639.5-5
청구기호  
639.5 K59ㄴ
저자명  
Kirkpatrick, Janice
서명/저자  
New packaging design / Janice Kirkpatrick
발행사항  
London : Laurence King, 2009
형태사항  
192 p : ill. ; 29 cm
서지주기  
Includes index
키워드  
Packaging Design
기타서명  
뉴 패키징 디자인
가격  
\48720
Control Number  
kpcl:191023
책소개  
Packaging today needs to do so much more than preserving, protecting, and promoting the products it contains. The rise of environmental issues and globalization mean that todays packaging designers must create innovative solutions that are also sustainable.

This book shows how packaging design has changed to meet the demands of this new context. It takes the reader behind some of the world s best-known brands to meet the designers, clients, marketers, technologists, environmentalists, and retailers, to tell their stories about the development of some of the most remarkable packs of our time. Showcasing the best packaging design from around the world, and presented through new color photography, the book also features in-depth case studies of some of the most innovative design processes with interviews and illustrated details.
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