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eTourism case studies : management and marketing issues in eTourism
eTourism case studies : management and marketing issues in eTourism
- 자료유형
- 단행본
- O266
- ISBN
- 9780750686679
- KDC
- 326.39-5
- 청구기호
- 326.39 E29ㅇ
- 저자명
- Egger, Roman
- 서명/저자
- eTourism case studies : management and marketing issues in eTourism / Roman Egger ; Dimitrios Buhalis
- 발행사항
- Oxford : Butterworth-Heinemann, 2008
- 형태사항
- xl, 463 p : ill. ; 24cm
- 서지주기
- Includes bibliographical references(p.463)and index
- 기타저자
- Buhalis, Dimitrios
- 기타서명
- 이투어리즘 케이스 스터디즈
- 가격
- \70720
- Control Number
- kpcl:186432
- 책소개
-
Bridges the gap in contemporary literature by examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. This book explores the developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism.
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| Reg No. | Количество платежных | Местоположение | статус | Ленд информации |
|---|---|---|---|---|
| WM002455 | 326.39 E29ㅇ | 대출실 | 대출가능 |
대출가능 마이폴더 |
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