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コミユニケ-ツヨソデザイソ = Beyond advertising : communication design
コミユニケ-ツヨソデザイソ = Beyond advertising : communication design
- 자료유형
- 단행본
- 0011030364
- ISBN
- 9784894445987
- 청구기호
- 639.5 산45ㅂ
- 저자명
- 산본장자
- 서명/저자
- コミユニケ-ツヨソデザイソ = Beyond advertising : communication design / 山本章子 ; 西岡詠美 編.
- 발행사항
- 東京 : PIE books, 2007
- 형태사항
- 223 p. : 채색삽도 ; 31cm
- 주기사항
- 색인수록
- 기타저자
- 산본장자(山本章子)
- 기타저자
- 서강영미(西岡詠美)
- 기타서명
- Communication design
- 기타저자
- Akiko Yamamoto
- 기타저자
- Emi Nishioka
- 기타서명
- 커뮤니케이션 디자인
- 가격
- \98000(
- Control Number
- kpcl:174680
- 책소개
-
Reaching the target market assuredly within a limited budget : how is highly cost effective promotion achieved?
Today designers are being called upon not merely to design advertising, but to develop means of communication as well.
What are the most effective ways to combine print and digital media?
What kind of graphic expression reches the target market?
Are there new media out there still to be developed?
The answers lie in this book, with "new ways and forms of communicating with the consumer" as its concept.
The creative ideas and approches are bound to prove helpful not only to designers, but also to advertising agencies, planning, marketing and public relations specialists, and indivudual business owners