자료유형  

 단행본

 

0011030364

ISBN  

9784894445987

청구기호  

639.5 산45ㅂ

저자명  

산본장자

서명/저자  

コミユニケ-ツヨソデザイソ = Beyond advertising : communication design / 山本章子 ; 西岡詠美 編.

발행사항  

東京 : PIE books, 2007

형태사항  

223 p. : 채색삽도 ; 31cm

주기사항  

색인수록

기타저자  

산본장자(山本章子)

기타저자  

서강영미(西岡詠美)

기타서명  

Communication design

기타저자  

Akiko Yamamoto

기타저자  

Emi Nishioka

기타서명  

커뮤니케이션 디자인

가격  

\98000(

Control Number  

kpcl:174680

책소개  

Reaching the target market assuredly within a limited budget : how is highly cost effective promotion achieved?
Today designers are being called upon not merely to design advertising, but to develop means of communication as well.
What are the most effective ways to combine print and digital media?
What kind of graphic expression reches the target market?
Are there new media out there still to be developed?
The answers lie in this book, with "new ways and forms of communicating with the consumer" as its concept.
The creative ideas and approches are bound to prove helpful not only to designers, but also to advertising agencies, planning, marketing and public relations specialists, and indivudual business owners