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コミユニケ-ツヨソデザイソ = Beyond advertising : communication design
コミユニケ-ツヨソデザイソ = Beyond advertising : communication design
상세정보
- Material Type
- 단행본
- 0011030364
- Date and Time of Latest Transaction
- 20070928180652.0
- ISBN
- 9784894445987
- Callnumber
- 639.5 산45ㅂ
- Author
- 산본장자
- Title/Author
- コミユニケ-ツヨソデザイソ = Beyond advertising : communication design / 山本章子 ; 西岡詠美 編.
- Publish Info
- 東京 : PIE books, 2007
- Material Info
- 223 p. : 채색삽도 ; 31cm
- General Note
- 색인수록
- Added Entry-Personal Name
- 산본장자(山本章子)
- Added Entry-Personal Name
- 서강영미(西岡詠美)
- 기타서명
- Communication design
- 기타저자
- Akiko Yamamoto
- 기타저자
- Emi Nishioka
- 기타서명
- 커뮤니케이션 디자인
- Price Info
- \98000(
- Control Number
- kpcl:174680
- 책소개
-
Reaching the target market assuredly within a limited budget : how is highly cost effective promotion achieved?
Today designers are being called upon not merely to design advertising, but to develop means of communication as well.
What are the most effective ways to combine print and digital media?
What kind of graphic expression reches the target market?
Are there new media out there still to be developed?
The answers lie in this book, with "new ways and forms of communicating with the consumer" as its concept.
The creative ideas and approches are bound to prove helpful not only to designers, but also to advertising agencies, planning, marketing and public relations specialists, and indivudual business owners
MARC
008071015s2007 ja a 001c jpn■001000011030364
■00520070928180652.0
■007ta
■020 ▼a9784894445987
■090 ▼a639.5▼b산45ㅂ
■1001 ▼a산본장자
■24500▼aコミユニケ-ツヨソデザイソ ▼xBeyond advertising : communication design▼d山本章子▼e西岡詠美 編.
■260 ▼a東京▼bPIE books▼bピエㆍブックス▼c2007
■300 ▼a223 p.▼b채색삽도▼c31cm
■50000▼a색인수록
■7001 ▼a산본장자(山本章子)
■7001 ▼a서강영미(西岡詠美)
■740 0▼aCommunication design
■90011▼aAkiko Yamamoto
■90011▼aEmi Nishioka
■940 ▼a커뮤니케이션 디자인
■9500 ▼b\98000(
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