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コミユニケ-ツヨソデザイソ = Beyond advertising : communication design
コミユニケ-ツヨソデザイソ  = Beyond advertising : communication design / 山本章子 ; 西岡詠...
コミユニケ-ツヨソデザイソ = Beyond advertising : communication design

상세정보

Material Type  
 단행본
 
0011030364
Date and Time of Latest Transaction  
20070928180652.0
ISBN  
9784894445987
Callnumber  
639.5 산45ㅂ
Author  
산본장자
Title/Author  
コミユニケ-ツヨソデザイソ = Beyond advertising : communication design / 山本章子 ; 西岡詠美 編.
Publish Info  
東京 : PIE books, 2007
Material Info  
223 p. : 채색삽도 ; 31cm
General Note  
색인수록
Added Entry-Personal Name  
산본장자(山本章子)
Added Entry-Personal Name  
서강영미(西岡詠美)
기타서명  
Communication design
기타저자  
Akiko Yamamoto
기타저자  
Emi Nishioka
기타서명  
커뮤니케이션 디자인
Price Info  
\98000(
Control Number  
kpcl:174680
책소개  
Reaching the target market assuredly within a limited budget : how is highly cost effective promotion achieved?
Today designers are being called upon not merely to design advertising, but to develop means of communication as well.
What are the most effective ways to combine print and digital media?
What kind of graphic expression reches the target market?
Are there new media out there still to be developed?
The answers lie in this book, with "new ways and forms of communicating with the consumer" as its concept.
The creative ideas and approches are bound to prove helpful not only to designers, but also to advertising agencies, planning, marketing and public relations specialists, and indivudual business owners

MARC

 008071015s2007        ja  a                    001c    jpn
■001000011030364
■00520070928180652.0
■007ta
■020    ▼a9784894445987
■090    ▼a639.5▼b산45ㅂ
■1001  ▼a산본장자
■24500▼aコミユニケ-ツヨソデザイソ  ▼xBeyond  advertising  :  communication  design▼d山本章子▼e西岡詠美  編.
■260    ▼a東京▼bPIE  books▼bピエㆍブックス▼c2007
■300    ▼a223  p.▼b채색삽도▼c31cm
■50000▼a색인수록
■7001  ▼a산본장자(山本章子)
■7001  ▼a서강영미(西岡詠美)
■740  0▼aCommunication  design
■90011▼aAkiko  Yamamoto
■90011▼aEmi  Nishioka
■940    ▼a커뮤니케이션  디자인
■9500  ▼b\98000(

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