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Short' N' Strong: Taste the Real Italian Corporate Identity!
저자 :
출판사 : Red
출판년 : 2009-01
정가 : $39.95, ISBN : 9788888492100
책소개
The emotional component is one of the main functions of a logo,not only with regards to the conceptual coherence with the relevant brand,but basically and simply for highlighting its own distinctiveness.When a graphic symbol can engender a comparson with something already existing in the consumer's mind,then that symbol can be classified and recorded by the unconscious.