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책소개

Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. Colors set the tone for visual communication and are essential elements in effective information navigation. Unfortunately however, for most people, even many trained designers, choosing color is not an easy process, but with a little bit of science and a color advice, anyone can make the right choice. Color Harmony: Layout takes 23 descriptive adjectives and shows 10 different layouts (letterhead, poster, book jacket, brochure, newsletter etc.) in three color combinations for each adjective. The result is 1,035 color/layout variations illustrating how colors are used to great effect in design. Opening with a discussion on how to choose color(s) for layouts, this book features 2 one-page case studies of various layouts whose color is the driving factor illustrating for readers how color can be used thoughtfully and effectively.
Includes a CD-ROM!