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Addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. This book provides readers with a global look at the trends and topics. It is suitable for advanced students and researchers in festivals and events.

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Part one: Destination, image and development:
1. Using major events to promote peripheral urban areas: Deptford and the 2007 Tour de France;
2. Weymouth’s once in a lifetime opportunity;
3. Tourism and the Hans Christian Andersen bicentenary event in Denmark;
4. Establishing Singapore as the events and entertainment capital of Asia: Strategic brand diversification;
5. The South Korean Hotel Sector’s perspectives on the ‘pre’ and ‘post-event’ impacts of the co-hosted 2002 Football World Cup. Part two: Community and Identity:
6. Indigenous Australia and the Sydney 2000 Olympic Games: Mediated messages of respect and reconciliation;
7. How festivals nurture resilience in regional communities;
8. The Buon Ma Thuot coffee festival, Vietnam: Opportunity for Tourism?;
9. Tasting Australia: A celebration of cultural identity or an international event?;
10. Festivals and tourism in rural economies. Part three: Audience and Participant Experience:
11. Commemorative events: sacrifice, identity and dissonance;
12. Running commentary: Participant experiences at international distance running events;
13. Elite sports tours: special events with special challenges;
14. The British pop music festival phenomenon. Part four: Managing the Event:
15. A model for analyzing the development of public events;
16. Human resources in the business events industry;
17. Measuring the impact of micro-events on local communities: A role for web-based approaches;
18. Post-modern heritage, chivalry, park and ride: Le Tour comes to Canterbury;
19. Towards safer special events: A structured approach to counter the terrorism threat