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Offering new services is a great way for your organization to drive traffic and boost revenue, and what better foundation for these services than IP? This much is a given. The difficulty is uniting business and technical perspectives in a cohesive development and deployment process.

Meeting this challenge is the focus of "Developing IP-Based Services. The only book of its kind devoted exclusively to IP-based services, it provides a blueprint for all the engineers, managers, and analysts who must come together to build these services and bring them online.
Inside, you'll find just the right balance of business and technical coverage, introduced with a lucid discussion of the principles of service development and wrapped up with three case studies illustrating effective provisioning in today's marketplace. Read the chapters relating to your role, and you'll play it more successfully. Have your team read the entire book, and you'll achieve a level of collaboration and shared understanding that will quickly accrue to the bottom line.
* Valuable insight from authors with extensive service provisioning and product development experience.
* Written for business and technical readers at a wide range of companies, including established telecoms, ISPs, ASPs, Clecs, bandwidth brokers, and vendors.
* Probes the business issues that will make or break your effort, including shortening the development cycle and choosing a competitive model.
* Provides the technical coverage required for successful implementation, according to the terms of the business model you choose.
* Focuses on the IP technologies that offer your service and its users the greatest value,including MPLS, Voice Over IP, and multicast.
* Helps you meet tough challenges relating to security and Quality of Service.
* Concludes with case studies illustrating successful service development and deployment in three companies.

목차

Foreword vii
Preface xvii
1 Introduction 1
1.1 Why IP? 2
1.2 History--Setting the Stage for Service Providers 3
1.3 Regulatory Events That Opened Competition 3
1.4 Potential Service Providers--Categories 4
1.5 Services 5
1.6 Customer Requirements and Service Provider and Vendor Goals 6
1.6.1 Customer Requirements 6
1.6.2 Service Provider Goals 10
1.6.3 Vendor Goals 11
1.7 Chapter Review 12
2 Building the Case for IP-Based Services 13
2.1 Nuts and Bolts of Service Development 14
2.1.1 Definitions of Service and Service Provider 14
2.2 Service Development Process 15
2.2.1 The Participants 19
2.3 Service Development Dynamics 21
2.3.1 Politics 21
2.3.2 Vendor Product Development Cycle 23
2.4 Problems with the Service Development Process 25
2.5 Role of IP in the Service Development Process 27
2.5.1 Automation 27
2.5.2 Implementation 28
2.5.3 Putting It All Together 29
2.6 IP-Based Services 29
2.6.1 Service Provider Motivation 30
2.6.2 Customer Benefits 31
2.6.3 Vendor Interest 32
2.6.4 Service Examples 32
2.7 Greenfield and Incumbent 34
2.8 Chapter Review 34
3 Greenfield Service Providers: Opportunities and Challenges 35
3.1 Definition of Greenfield 35
3.1.1 CLECs and Reseller CLECs 36
3.1.2 Bandwidth Brokers 37
3.1.3 x Service Providers 37
3.1.4 Putting the Alphabet Soup Together 40
3.2 Business Aspects 40
3.2.1 Marketing Plan 40
3.2.2 Customer Profile and Requirements 43
3.2.3 Vendor Profile and Requirements 44
3.2.4 Vendor Selection Process 45
3.2.5 Feedback Loop 47
3.2.6 Alternative Technologies 48
3.3 Service Creation Model 49
3.4 Service Examples 49
3.4.1 Managed Remote-Access IP-VPN 50
3.4.2 Web Hosting 51
3.4.3 E-commerce Portal 53
3.5 Service Packaging and Pricing 54
3.5.1 Managed Remote-Access IP-VPN 55
3.5.2 Managed Dedicated Web Hosting 56
3.5.3 Managed E-commerce Portal 57
3.6 What Are the Challenges? 58
3.7 Who Is the Competition? 59
3.8 Being Competitive in Terms of IP-Based Technology 59
3.9 Chapter Review 60
4 Incumbent Service Providers: Opportunities and Challenges 61
4.1 Definition of Incumbent 62
4.2 Business Aspects 62
4.2.1 Marketing Plan 62
4.2.2 Customer Profile and Requirements 64
4.2.3 Vendor Profile and Selection 64
4.2.4 Alternative Technologies 65
4.3 Service Creation Model 65
4.4 Service Examples 66
4.4.1 Managed IP-VPN 66
4.4.2 Managed Web Hosting 67
4.5 Service Packaging and Pricing 68
4.5.1 Managed IP-VPN 68
4.5.2 Managed Dedicated Web Hosting 69
4.6 Legacy Infrastructure 70
4.7 What Are the Challenges? 72
4.8 Chapter Review 73
5 IP as a Building Block: Enabling Multiservices 75
5.1 Multiservices 75
5.1.1 Layer 2 Services 76
5.1.2 IP-Based Services 77
5.1.3 Application-Layer Services 77
5.2 Architectural Overview 80
5.2.1 Core 80
5.2.2 Edge 81
5.2.3 Access 81
5.3 Technologies 82
5.3.1 Multiprotocol Label Switching 82
5.3.2 Virtual Private Networks 87
5.3.3 Multicast 89
5.4 Transport Technology Overview 96
5.4.1 Packet-over-Sonet 96
5.4.2 Ring Topology 99
5.4.3 Ethernet 102
5.4.4 Frame Relay 104
5.4.5 ATM 108
5.4.6 ISDN 113
5.4.7 DSL 115
5.4.8 Cable Modem 116
5.4.9 Summary 121
5.5 Service Creation 122
5.5.1 Role of MPLS 123
5.5.2 Role of MPLS-VPN 127
5.5.3 Role of ADSL Technology 132
5.5.4 Role of Cable Technology 132
5.5.5 Role of ATM 133
5.5.6 Role of Multicast 135
5.6 Chapter Review 135
6 IP-Based Service Implementation and Network Management 137
6.1 Simple Network Management Protocol 139
6.1.1 Description 139
6.1.2 Components 139
6.1.3 Operations 141
6.1.4 Management Information Base 141
6.1.5 SNMP Version 1 142
6.1.6 SNMP Version 2 144
6.1.7 Security Issues 146
6.1.8 SNMP Version 3 146
6.2 IP-Based Service Implementation--OSS 147
6.3 Provisioning--What Are the Issues? 149
6.3.1 What Is Provisioning? 149
6.3.2 Device Configuration 151
6.3.3 How to Configure the Devices 153
6.3.4 Service Modification 155
6.3.5 Database Information 155
6.4 Network Management--What Are the Issues? 155
6.4.1 Network Management System 156
6.4.2 Network Management Activities 156
6.4.3 How Is It Done? 159
6.4.4 Security Issues: Managing an IP Network 162
6.5 OSS Architecture 162
6.5.1 OSS Components 162
6.5.2 Requirements of the OSS 164
6.6 Chapter Review 166
7 IP-Based Services: Advanced Topics 169
7.1 Quality of Service 170
7.1.1 QoS Parameters 172
7.1.2 Integrated Services Model 174
7.1.3 Differentiated Services Model 175
7.1.4 IP QoS Implementation 177
7.1.5 Creating New Services Using QoS 179
7.2 Voice-over-IP 180
7.2.1 Requirements 180
7.2.2 Components 180
7.2.3 How Does Voice-over-IP Work? 185
7.2.4 Services Using Voice-over-IP 187
7.3 IP Security 189
7.3.1 Concepts and Terminologies 190
7.3.2 How Does IPSec Work? 195
7.3.3 Advantages 198
7.3.4 IPSec versus MPLS-VPN 198
7.4 IPv6 199
7.4.1 Features 200
7.4.2 Advantages 204
7.4.3 Migration Strategy 207
7.4.4 Creating New Services 208
7.5 Local Multipoint Distribution Service 208
7.5.1 Components 208
7.5.2 Advantages 210
7.6 Optical Networking 210
7.6.1 Technologies 211
7.6.2 IP and Optical Networking 213
7.6.3 Generalized Multiprotocol Label Switching 217
7.6.4 Applications of Optical Networks 218
7.7 Chapter Review 220
8 Case Studies 221
8.1 Conceptual Case Study--Greenfield 222
8.1.1 Background 223
8.1.2 Business Aspects 224
8.1.3 Services 227
8.1.4 Service Implementation Model 228
8.1.5 Company Performance 229
8.1.6 Alternatives Considered 229
8.1.7 Vendor Selection Process 230
8.1.8 Technical Aspects 231
8.1.9 Assessing Project Risks 240
8.1.10 Lessons Learned 240
8.1.11 Future Plans 240
8.1.12 Conclusion 241
8.2 Conceptual Case Study--Incumbent 241
8.2.1 Background 241
8.2.2 Business Aspects 242
8.2.3 IP-Based Solution 245
8.2.4 Services 245
8.2.5 Service Implementation Model 247
8.2.6 Company Performance 249
8.2.7 Alternatives Considered 249
8.2.8 Vendor Selection Process 250
8.2.9 Technical Aspects 250
8.2.10 Assessing Project Risks 253
8.2.11 Lessons Learned 253
8.2.12 Future Plans 254
8.2.13 Conclusion 254
8.3 Real-Life Case Study 254
8.3.1 Background 254
8.3.2 Business Aspects 255
8.3.3 Technical Aspects 259
8.3.4 IP-Based Solution 261
8.3.5 Services 262
8.3.6 Project Execution and Results 269
8.3.7 Service Implementation Model 270
8.3.8 Alternatives Considered 270
8.3.9 Vendor Selection Process 270
8.3.10 Technical Aspects 272
8.3.11 Assessing Project Risks 275
8.3.12 Lessons Learned 276
8.3.13 Future Plans 276
8.3.14 Conclusions 276
8.4 Chapter Review 276
Closing Remarks: Remaining Competitive with IP 279
Acronyms 285
Bibliography 293
Index 297