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책소개

Central Saint Martin's College of Art & Design 학교와 런던의 Royal College of Art에서 공부하고 졸업하자마자 Why Not Associates사를 창립한 Andy Altmann과 David Ellis의 프로젝트 작품 모음집. 영국의 가장 유망한 디자인 회사의 하나인 Why Not Associates사는 전세계적으로 찬사를 받는 회사이다. Virgin 레코드부터 왕립 예술 아카데미까지의 고객 리스트는 이들의 실력을 보여주는 증거. 1500개가 넘는 삽화가 창작 과정을 설명하는 지문과 함께 실려있다.

목차

The spirit and brains behind Why Not Associates are Andy Altmann and David Ellis, whose unique graphic-design language has been admired and copied around the world in print, digital, and electronic media. Their client list is long and varied, ranging from Virgin Records to Paul Smith to the Royal Academy of Arts. Why Not's versatile and innovative work has set arresting new standards in an image-saturated world. This inspiring survey brings together their most recent work and shows how they have refined their typographic style as they explore new media, exhibition design, and architecture-scale urban pieces. More than 1500 images, specially-selected and arranged by the designers themselves, are accompanied by texts that explain their unique creative process and offer useful insights to designers seeking inspiration.