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Updated and expanded for the twenty-first century, this classic text remains the #1 introduction to tourism principles and practices

Now in its ninth edition, Tourism provides a comprehensive introduction to the world’ s most rapidly growing industry. Tens of thousands of hospitality and tourism students worldwide have used previous editions of this classic text to launch their professional careers. Written by two internationally recognized experts, this book looks at the travel and tourism industry from a global perspective, offering insights into the economic, political, and social forces that drive and shape tourism.

New material in this Ninth Edition includes: A look at the tourism industry in the twenty-first centuryUpdated case problemsA current list of Web sites at the end of each chapterA full-color insert of travel and tourism photographs

Completely revised and redesigned with a beautiful, new two-color interior, Tourism examines how different components of the industry work together to create a unified, successful travel experience. In six parts it covers: an overview of the industry; how tourism is organized; travel behavior; tourism supply, demand, policy, planning, and development; research and marketing; and future prospects.

Tourism: Principles, Practices, Philosophies, Ninth Edition is an invaluable book for students studying travel and tourism.

목차

Preface
Ch. 1 Tourism in Perspective
Ch. 2 Tourism Through the Ages
Ch. 3 Career Opportunities
Ch. 4 World, National, Regional, and Other Organizations
Ch. 5 Passenger Transportation
Ch. 6 Hospitality and Related Services
Ch. 7 Organizations in the Distribution Process
Ch. 8 Attractions, Entertainment, Recreation, and Other
Ch. 9 Motivation for Pleasure Travel
Ch. 10 Cultural and International Tourism for Life's Enrichment
Ch. 11 Sociology of Tourism
Ch. 12 Tourism Components and Supply
Ch. 13 Measuring and Forecasting Demand
Ch. 14 Tourism's Economic Impact
Ch. 15 Tourism Policy: Structure, Content, and Process
Ch. 16 Tourism Planning, Development, and Social Considerations
Ch. 17 Tourism and the Environment
Ch. 18 Travel and Tourism Research
Ch. 19 Tourism Marketing
Ch. 20 Tourism's Future
Glossary
Index